Management Team

Heather Bauer


Heather co-founded Bestowed to simplify a crowded market and help the best brands connect with the best consumers. She’s a best-selling author, Registered Dietitian (RD) and a New York State Certified Dietitian-Nutritionist (CDN) with an active nutrition and weight loss counseling practice in NYC for over 15 years. Heather is an avid runner and loves staying active with her three hungry kids. She received her Bachelor's and her RD from the University of Wisconsin.

Ross Bauer

Co-Founder and CEO

Ross had an a-ha moment in his late 20s: he started eating better and magically started feeling better too. With experience in tech-enabled and professional service companies, Ross took the leap to Bestowed to help others discover the connection between eating healthier and being happier and more productive. Ross received his MBA from Fordham Business School and his Bachelor's from The University of Vermont. Ross enjoys clearing his head in nature, whether it be skiing, sailing, biking, running or playing tennis.

Allie Blumstein

Operations Director

After spending years as a CPA and in the finance department at a publishing company, Allie decided it was time to do something in an industry she was really passionate about and joined the Bestowed team. Our resident CrossFit lover, Allie is always spending time with friends and family and playing with as many furry pups as she can get her hands on. Allie received her Bachelor's from The University of Delaware.

Julie Cannold

Marketing Director

It was about three years ago that Julie discovered a passion for healthy living. She left her desk job at CNN to pursue a life in the wellness industry to bring her passion to others. She’s a proud Ohio University graduate, fitness fanatic (need a workout buddy? Julie’s your girl!) and animal lover.